Asset Lifecycle
Asset Type
Asset Subtype
File Format
Delivery Channel
Language
Aetna Enterprise Brand
Line of Business
Segment
Sub Segment
Medicare Product
Topic
State Market
Audience
Enrollment Phase
1557 Significant Y/N
WCAG Compliance
Is this asset Rights Managed?
License Type
Allowed Channels
Aetna Internal Source
CVS Internal Source
Age
Disability
Ethnicity
Gender
Number of People
Life Experience
Content Theme
Content Sub Theme
Colleagues
Shot Composition
Image Orientation
Primary Graphic Color
Pictogram Category
Pictogram Background Color

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